Although 75 million US households have a router, brand recall is practically nonexistent. Along with increasing brand recognition, we had to convince people to fix a problem they didn’t know they had.
People had grown accustomed to compromised Wi-Fi. From plugging routers in and out to constant tech support calls, they’ve been led to believe there was no other way.
We created a campaign that features a family that literally lives with bad Wi-Fi fixes. His name is Cameron. Thanks to TP-LINK, the family is able to break free and live the ultimate Wi-Fi life.