BRIEF

To legitimize Recoil as a MUST-HAVE, cool, epic, competitive experience like nothing that has ever been available.

INSIGHT

Our target imagines themselves as heroes of their own worlds. They dream of distant lands outside their windows. It’s the baseball card in the spokes updated for an entire new era of play. An era that transforms the real world into an immersive, GPS enabled battlefield.

HOW

Every great soldier needs a great commander.

Meet Col. Striker who imparts his wisdom and tactical skills to a new generation of RECOIL fighters.

And who better to embody Col. Striker than the baddest of badasses, Michael Madsen.