In the world of game launches, there is urgency to grab the attention of gamers from the moment of release, and Warner Bros Games’ Suicide Squad title was no exception.  Featuring notable celebrity talent Will Arnett and Ron Funches, the hero film brings to life the misfit qualities that are inherent in the game’s anti-heroes, and shows a world under siege by those who had been sworn to protect it.  When the Justice League isn’t here to save you, it’s Just-Us coming to save the day.

We then used the hero film as a launchpad for a social content series, furthering the reach of this epic execution to the channels where many of our fans are experiencing news everyday.