Activision Teams Up With Battery on New Campaign for Highly Anticipated Release of 'Crash Bandicoot™ 4: It's About Time'

Activision and Battery, the creative advertising agency that makes game-changing campaigns for a variety of top global consumer brands, have teamed up on the launch of a campaign for Crash Bandicoot™ 4: It’s About Time. The highly anticipated video game is the first original game to the Crash franchise in more than 12 years. The new campaign breaks today, the game will drop on Oct. 2, 2020.

“Crash is back with new levels, new moves, new powers and epic boss battles never seen before,” said Michelle Bresaw, VP of Product Management and Marketing. “To help give everyone a heads up and get Crash fans ready for what’s ahead, we are teaming up with Battery, our longtime advertising partner and a true creative leader in gaming entertainment marketing.”

“Fans are finally getting the all-new Crash game they’ve been waiting for, and it’s about time,” said Battery Creative Director Drea Schneider, who worked on the campaign with fellow Creative Director Michelle Nam Fischer. “Crash 4 picks up where the original trilogy left off in the ‘90s,” said Nam Fischer. “So we wanted to bring back some of what made those commercials so great, but through a modern lens.”

The popular rap artist and Crash fan Quavo makes a guest appearance in the “New Drop” trailer in which Crash crashes a sneaker drop at a sneaker store and encounters the rapper. Crash spots Quavo as a genuine fan, with his blinged-out Aku Aku chain, and starts to call out the new powers and features in Crash Bandicoot 4: It’s About Time as Quavo responds back with his signature ad-libs.

ABOUT BATTERY

Battery’s mission is to create brand impact with work that cannot be ignored. The company has been awarded “Small Agency of the Year” by Advertising Age three times and, in 2019, Havas bought a stake in Battery. We operate across five offices creating campaigns for forward-thinking clients, including Netflix, Activision, Royal Bank of Canada and the L.A. Clippers. For more information, visit batteryagency.com.

Credits

Agency

– CCO: Philip Khosid

– Head of Brand – Mike Parseghian

– Executive Creative Director: Scott Brown

– Creative Director/Design: Drea Schneider

– Creative Director/Writer: Michelle Nam Fischer

– Jr. Writer: Ashanna Molokwu

– Producer: Tyler Divine

– Brand Manager: Liberty Padre

– Brand Coordinator: Elijah Patterson

Production

– Production Company: Tool of North America

– Director: Alex Richanbach

– DP: Polly Morgan

– Editor: Josh Salzberg

– Colorist: Arianna Shining Star

– Color: Apache

– VFX House: Cosmo Street

– SFX House: Phil Barrie

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