The Bandicoot is back.

CHALLENGE

With the next installment in the Crash Bandicoot franchise we were asked to develop a digitally focused campaign aimed at announcing the launch of our title (Crash Bandicoot – Nitro Team Racing), while at the same time rallying our nostalgic core, and capturing new players by delivering the most engaging modern day Crash Racing experience possible.

CAMPAIGN

For this project, we wanted to develop a campaign that showed the world what Crash has been doing with his time as he preps for the Nitro Fueled Race tracks of our game. With a bit of Crash’s notorious personality, a new ride share app, and a Go-Kart that has flame-shooting exhaust pipes, we took to the streets to film Crash on his endeavors as a rideshare app driver.

To help us highlight Crash’s amazing personality we teamed up with acclaimed comedy diretor, Jake Szymanski (Will Ferrell Old Milwaukee Superbowl spot, and former SNL writer).    

Filled with nostalgic nods, and a reinvigoration of our beloved Crash, this 360 campaign helped get our core fans excited for the next installment in this franchinese, while at the same time inviting new gamers into the Crash world by leveraging humor.

RESULTS

Crash Team Racing: Nitro-Fueled was the fastest selling title in the Crash franchise history. It was the industry’s number 1 selling video game in Europe and Asia, and number 2 in America at launch during the month of June, 2019.

WORK

Netflix

L.A. OUR WAY.

LA Clippers

you're gonna need a bigger imagination

LEGO DIMENSIONS

a battle worth winning

PUBG ON PS4

We See a Future in Your Future

Royal Bank of Canada

Stand-Up Comedy

Netflix Originals

WELCOMING IN A NEW GENERATION OF BANKING

RBC Back to School

The Bandicoot is back.

ACTIVISION

Imagine It. Delivered.

AECOM

be the batman

BATMAN ARKHAM KNIGHT

Mickey's 90th Birthday

DISNEY

What's Out There Starts Here

MIKE’S HARDER LEMONADE

fight!

MORTAL KOMBAT X

Join the Comfortable

MeUndies

adapt and survive

INJUSTICE

Heroes of the Storm 2.0

BLIZZARD ENTERTAINMENT

Stay Fly

Sky Viper

N. Sanely Better

CRASH BANDICOOT