The Clippers have completely reinvented their brand and organization since Steve Ballmer’s purchase of the team in 2014. Undaunted by past adversity, the team has fearlessly put in the work to earn the respect of Clipper Nation, establishing themselves in Los Angeles through groundbreaking investments in the community, the fans, the game experience, and the team itself.
The Clippers style of basketball is tough, driven and built on unrelenting conviction, as witnessed during the 2018-19 season.
During the 2019 off-season, the Clippers shocked the sports world, attracting arguably two of the best and most sought-after players in Kawhi Leonard and Paul George to join the team’s competitive core of players. Creating what coach Doc Rivers said “feels like a movement.” The ‘19-20 season is about increasing the momentum of this movement and connecting Clipper Nation, Angelenos and fans nationwide to the Clippers’ brand of basketball, fandom and what it means to be an authentic representative of Los Angeles culture.
We partnered with the Clippers to develop a campaign that helped to bring this movement to the forefront of our audience by highlighting the characteristics that now define the players, coaches, and organization, as well as the city of LA.
Hard work, grit and determination are at the core of the Clippers, as well as the lifeblood of LA. Our campaign looked to highlight this insight and hero these traits that so many aspire to.
Through an out of home take over in the LA area, an in-stadium film, as well as a manifesto film, we introduced the world to the 2019-2020 Clippers, and the characteristics the team is built on.
This is LA. Our Way.