Translate critical public health messages into culturally impactful, socially shareable work that grabs people’s attention and changes their behaviors.
Convincing ordinary people to go to unordinary lengths to help stop the spread of coronavirus, and ultimately save lives, requires a response that’s as audacious as the crisis itself. So with all deference to those kerned logos, statements of support, and calls for unity, we went for stopping power. Literally.
Truth is, with this virus, everyone is a potential killer. Sounds shocking, but there are life-and-death consequences of the countless personal decisions made every day, and instigating widespread change starts with raising awareness and accountability for those actions.