Let’s Make Some Weird Memories

Jackbox Games Party Pack 7

In 2014, Jackbox Games released the Jackbox Party Pack, a collection of fun, quirky video games that friends and family can enjoy together. So when they came to us with the opportunity to launch the Jackbox Party Pack 7, we were all in. The games themselves put everyday people into absurd situations, which makes for the best kind of memories…weird ones.

With the use of Party Packs peaking around New Year’s eve, Jackbox Games releases a Party Pack every year kicking off the Thanksgiving season. We were challenged to create an evergreen (yet of the moment) campaign with enough versatility to transition into holiday mode.

As existing Jackbox fans, we knew we had to capture the insane, side-splitting spontaneity of the games without leaning on gameplay footage. We also knew that there had to be butt jokes.

Related Work

Mortal Kombat X

Revitializing a Dormant Brand

Sky Viper

Stay Cool / Stay Fly

Dustin Johnson Sees Things Differently

RBC Golf