Right now, countless mom & pop companies and local independent businesses that are critical to the cultural fabric of Los Angeles are scrambling for survival. More than 90% of L.A. businesses employ fewer than 20 workers. It’s home to more minority and women-owned businesses than any other city in the country. The lucky few who were able to get small business emergency loans under the Paycheck Protection Program cannot spend it on marketing. That’s where “An Idea For L.A.” came in.
For the first work to come out of the initiative, Battery teamed with animation house Stoopid Buddy Stoodios (creators of Robot Chicken) and actor/comedian Donald Faison to launch a marketing campaign free of charge for Seoul Sausage, a popular L.A. food brand that is struggling to stay open during the COVID-19 pandemic.
The Seoul Sausage campaign is the first of these pro-bono campaigns to launch. It is a series of short comic spots created by Battery that has debuted online featuring Faison performing hilarious voiceovers as a talking Korean BBQ sausage. Best known for his leading role as Dr. Chris Turk in the ABC/NBC comedy-drama Scrubs, the role of Murray in both the film and TV series Clueless, and most recently as Alex Evans in ABC’s Emergence, Faison also has offered his services pro-bono for the Seoul Sausage project.