Born in Hollywood with indie grit. 
Scaled globally with the backing of Havas. 
Creating brand impact with ideas that cannot be ignored.

Let's Make Some Weird Memories

Jackbox Games Party Pack 7

Jackbox

Tastes Like Nature. You Just Forgot What Nature Tastes Like.

Borjomi

Dustin Johnson Sees Things Differently

RBC Golf

"You can get lost in social media, and the 'new age' of badass Black creatives are just a scroll away."  

Our own Ashanna recently spoke with Ad Age about change that is needed within agencies and what they must do to make a meaningful shift.

Our own Ashanna recently spoke with Ad Age about change that is needed within agencies and what they must do to make a meaningful shift. <a href="https://adage.com/article/agency-news/racism-much-more-slurs-its-deliberate-exclusion-uncomfortable-conversations/2277996">Click here to read more</a>.

You can get lost in social media, and the "new age" of badass Black creatives are just a scroll away.

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

See the full story <a href="https://www.globenewswire.com/news-release/2020/06/23/2052075/0/en/Epic-Games-Store-Partners-with-Battery-and-Havas-Media-for-Creative-and-Media-Duties-for-The-Vault-Free-Game-Campaign.html" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.globenewswire.com/news-release/2020/06/23/2052075/0/en/Epic-Games-Store-Partners-with-Battery-and-Havas-Media-for-Creative-and-Media-Duties-for-The-Vault-Free-Game-Campaign.html&amp;source=gmail&amp;ust=1593189075881000&amp;usg=AFQjCNFLvPIcuB93oGqJeRtNZCJARJgfRw">here!</a>
<h1 class="article-headline">Epic Games Store Partners with Battery and Havas Media for Creative and Media Duties for “The Vault” Free Game Campaign</h1>
<h2 class="subheadline">Bold campaign pushes Epic Game Store to over 61 Million Monthly Active Users on PC</h2>
NEW YORK, June 23, 2020 (GLOBE NEWSWIRE) &#8212; Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault”. The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition.
“The Vault” campaign, which ran from May 14th through June 18th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever. Media focused on digital and got placed across 21 markets, including the United States, Canada, Japan, Australia, Brazil, Mexico, Argentina, Chile, the United Kingdom, France, Germany, Spain, and Russia, to name a few.
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
As a result of “The Vault” campaign, the Epic Games Store set many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million.
Battery led creative out of Los Angeles and Havas led Media out of Chicago through Havas Group’s Village approach. Through this integrated approach, Havas Media and Battery will continue to drive more meaningful moments for Epic Games’ legions of fans.
“We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry,” said Lisa Evia, President, Havas Media overseeing Chicago and Canada. “By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.”
“Battery was thrilled to partner with the Epic Games Store during this time to deliver incredible free games and value to players worldwide. We’re honored to help the Epic Game Store with this global initiative,” said Mike Parseghian, Partner/Head of Brand Management.
About Epic Games 
Founded in 1991, Epic Games is the creator of Fortnite, Battle Breakers, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic&#8217;s Unreal Engine technology, the world’s most open and advanced real-time 3D platform, is freely available at unrealengine.com. The Epic Games Store launched in 2018 to give developers the best revenue share from sales of their games and offers a curated library of games plus gives players free games weekly that they can keep forever. Visit the Epic Games Store at epicgames.com. Epic Games Publishing puts developers first by offering best-in-class resources, technology and terms, with expansive creative freedom so that talented developers can make the best game possible.
About Battery 
Battery’s mission is to create brand impact with work that cannot be ignored. Founded in Los Angeles in 2013, the company was awarded “Small Agency of the Year” by Advertising Age three times over the last five years and has been recognized as one of the Top 50 Fastest Growing Private Companies in LA three years in a row. Battery creates global advertising campaigns for forward-thinking clients, including Epic Games, Netflix, Royal Bank of Canada and the L.A. Clippers. For more information, visit batteryagency.com.
About Havas Media 
At Havas Media Group we believe that more meaningful media can help build more meaningful brands. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. With offices in 144 countries worldwide, our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geo-local, and social media. For more information, visit havasmedia.com or follow Havas Media USA on Twitter (@HavasMediaUSA).
Contact: 
Havasmedia@digennaro-usa.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/bf98fe65-f5ff-41df-9792-380ad08c3590
https://www.globenewswire.com/NewsRoom/AttachmentNg/8faf842a-e4f7-49bf-b44e-16e953db5008
https://www.globenewswire.com/NewsRoom/AttachmentNg/24f8da3f-0b76-4ae8-8e4b-1dccbffe5502
A video accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/afb99ddb-3508-4d6e-883e-9b800c30ba96
&nbsp;

Crash is back, just in time

Activision’s Crash Bandicoot™ 4: It’s About Time

It’s been 20+ years since the Crash Bandicoot franchise came out with its original trilogy and fans were hungry for a completely new game.

LA Clippers

This is LA Our Way

A rally cry for underdogs everywhere, LA Our Way celebrates the sense of civic pride, and pure love of basketball that drives Clipper Nation. And it’s working. After a matter of months, we drove awareness up 63% in LA.

L.A. Clippers

Activision Crash Team Racing Nitro-Fueled

The Bandicoot is Back

Crash Bandicoot - CTR

Batman Arkham Knight

Be The Batman

Warner Bros came to us with a simple but challenging proposition – broaden the reach of the Arkham Knight game beyond the hardcore fans of Batman and sell it to the casual gamer.

Lego Dimensions

You’re Gonna Need a Bigger Imagination

What makes Lego great? Lego empowers builders of tomorrow making the next great generation of imaginers.

Crash Team Racing Boasts The Best Launch in Franchise History

Battery client Activision Blizzard enjoyed its most successful launch of the franchise, according to industry-tracking firm the NPD Group. Crash Team Racing: Nitro-Fueled was also the #2 best-selling game in the US for the month.

<img loading="lazy" class="alignnone size-full wp-image-172" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash.jpg" alt="" width="812" height="675" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash.jpg 812w, https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash-300x249.jpg 300w, https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash-768x638.jpg 768w" sizes="(max-width: 812px) 100vw, 812px" />
Battery client Activision Blizzard enjoyed its most successful launch of the franchise, according to industry-tracking firm the NPD Group. Crash Team Racing: Nitro-Fueled was also the #2 best-selling game in the US for the month. Read the article <a href="https://venturebeat.com/2019/07/18/crash-team-racing-nitro-fueled-has-the-best-launch-in-franchise-history/">here</a>.

Crash Team Racing Best Launch

ESPN Features Battery In Clippers Article

We are delighted to see our name pop up in the ESPN article about LA’s basketball giants Clippers & Lakers.

&nbsp;
<img loading="lazy" class="alignnone size-full wp-image-153" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn.jpg" alt="" width="1125" height="2135" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn.jpg 1125w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-158x300.jpg 158w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-540x1024.jpg 540w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-768x1457.jpg 768w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-809x1536.jpg 809w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-1079x2048.jpg 1079w" sizes="(max-width: 1125px) 100vw, 1125px" />
Read full article <a href="http://www.espn.com/espn/feature/story/_/id/28261311/how-lakers-clippers-rule-staples-center-their-own-ways">here</a>.

Battery's Clippers Work Shortlisted at One Show

We’re proud to announce that our work for the Clippers has been shortlisted at The One Show.
The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.
<a href="https://www.oneshow.org/viewentries/?id=59350" target="_blank" rel="noopener noreferrer">Check it out here!</a>

Havas Network Makes Campaign US Agency of the Year Shortlist

Battery’s Havas Network has made the 2019 Campaign US Agency of the Year Shortlist. Fingers crossed for the January event — check out the shortlist here!

Battery’s Havas Network has made the 2019 Campaign US Agency of the Year Shortlist. Fingers crossed for the January event — check out the shortlist <a href="https://www.campaignlive.com/article/revealed-campaign-us-agency-year-2019-shortlisters/1667672?DCMP=EMC-CONCampaignBreakingNews">here!</a>

An Ad Age Agency of the Year. Battery was born of an idea to produce faster, fearless creative, for disruptive brands. We’re a unique mix of big agency creative expats and former client-side brand marketers and entrepreneurs. Contact us for more info.

Battery Los Angeles - An Ad Age Agency of the Year | One of the Leading Advertising Agencies in Los Angeles, CA | Top Creative Agency Near Me | Game Marketing in LA | Sports Advertising in Hollywood | Ad  Agencies Specializing in Financial Services

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Netflix Flies Its Funny Flag

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

Angel City

Borjomi

Fear No Future

Epic Games Store

Born in Hollywood with indie grit.
Scaled globally with the backing of Havas.
Creating brand impact with ideas that cannot be ignored.

Jackbox Games Party Pack 7

Borjomi

RBC Golf

"You can get lost in social media, and the 'new age' of badass Black creatives are just a scroll away."

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

The Bandicoot is Back

Be The Batman

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

ESPN Features Battery In Clippers Article

Battery's Clippers Work Shortlisted at One Show

Havas Network Makes Campaign US Agency of the Year Shortlist

Back to top

Netflix Flies Its Funny Flag

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

Angel City

Borjomi

Fear No Future

Epic Games Store

Born in Hollywood with indie grit. Scaled globally with the backing of Havas. Creating brand impact with ideas that cannot be ignored.

Jackbox Games Party Pack 7

Borjomi

RBC Golf

"You can get lost in social media, and the 'new age' of badass Black creatives are just a scroll away."

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

The Bandicoot is Back

Be The Batman

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

ESPN Features Battery In Clippers Article

Battery's Clippers Work Shortlisted at One Show

Havas Network Makes Campaign US Agency of the Year Shortlist

Back to top

Born in Hollywood with indie grit.
Scaled globally with the backing of Havas.
Creating brand impact with ideas that cannot be ignored.