Born in Hollywood with indie grit. 
Scaled globally with the backing of the Havas network. 
Creating brand impact with ideas that cannot be ignored.

#STOPTHESPREAD

Convincing ordinary people to go to unordinary lengths to help stop the spread of coronavirus, and ultimately save lives, requires a response that’s as audacious as the crisis itself. So with all deference to those kerned logos, statements of support, and calls for unity, we went for stopping power. Literally.
<a href="https://batteryagency.com/portfolio/stopthespread/">Learn more about the campaign here</a>

Battery Announces Four New Senior Hires Amid Agency Growth

LOS ANGELES, March 12, 2020 /PRNewswire/ &#8212; Nearing one year since its acquisition by global communications company Havas, <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2748007-1&amp;h=8657516&amp;u=https%3A%2F%2Fbatteryagency.com%2F&amp;a=Battery+Annex" target="_blank" rel="nofollow noopener">Battery Annex</a>, a marketing, advertising and design agency founded to create advertising that&#8217;s as sought-after as entertainment, today announced four senior hires as part of its recent growth. Three creative directors — Michelle Nam and Drea Schneider, both from 72andSunny, and Joe Sgro, formerly of RPA and DDB Chicago — join the agency to fortify its creative offering. In addition, Sean McNamara, who led strategic growth at Sid Lee, comes on as head of strategy.
Since becoming part of Havas&#8217; Annex network, Battery Annex has flourished. The agency has delivered on work and wins to double its billings. As a result of the revenue increase, it has also expanded headcount and office space within its Sunset Boulevard headquarters, located in Hollywood, California. This success comes on the heels of broadened relationships with clients, such as the Royal Bank of Canada (including multiple TV and digital campaigns across Canada and the U.S.), the L.A. Clippers, Epic Games and Netflix.
<div id="attachment_164" style="width: 730px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-164" loading="lazy" class="wp-image-164" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/4newsrhires-1024x576.jpeg" alt="" width="720" height="405" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/4newsrhires-1024x576.jpeg 1024w, https://admin.batteryagency.com/wp-content/uploads/2020/07/4newsrhires-300x169.jpeg 300w, https://admin.batteryagency.com/wp-content/uploads/2020/07/4newsrhires-768x432.jpeg 768w, https://admin.batteryagency.com/wp-content/uploads/2020/07/4newsrhires.jpeg 1500w" sizes="(max-width: 720px) 100vw, 720px" />Top row: left &#8211; Joe Sgro, right &#8211; Michelle Nam; bottom row: left &#8211; Drea Schneider, right &#8211; Sean McNamara</div>
&#8220;The last year has been awesome and we&#8217;re lucky to have these incredible people joining us. We have continued delivering work that disrupts and makes a meaningful impact in culture while leveraging the global resources from Havas that have led us to new opportunities and exciting growth,&#8221; said Anson Sowby, CEO of Battery Annex. &#8220;As part of this growth, we&#8217;ve bolstered our Battery family with these world-class creative and strategic teams to continue the positive momentum and extend our footprint around the globe.&#8221;
With more than 12 years of experience each, Nam and Schneider have both created culturally impactful work for iconic brands including Target, Google, T-Mobile and Netflix. Nam most recently served as a creative consultant to help launch WAYB, a family travel gear company co-founded by a former Patagonia CEO. At 72andSunny, she helped innovate a first-of-its-kind immersive AR experience at Target stores with Google tech and led a mentorship program to expand and diversify the creative class with Da Vinci Schools.
Schneider helped launch the search engine Microsoft Bing at JWT NY. Following that, she spent the next four-and-a-half years at 72andSunny L.A. While there, she produced multiple campaigns for Activision&#8217;s Skylanders game and Target, including holiday, back-to-school, wedding and baby campaigns.
Sgro began his career at DDB Chicago, finding success working on Bud Light and Budweiser, and creating two top-ranked Super Bowl ads. He also wrote for the award-winning Real Men of Genius campaign. He then moved to Santa Monica, California, where he joined Secret Weapon and wrote Jack in the Box ads. In 2014, he joined RPA and co-created the walking snack monster Toomgis for AMPM. In 2016, Sgro went back to freelancing and helped BBH produce its Be Pop Cultured campaign for E! News.
McNamara has over 20 years of experience working with some of the world&#8217;s most respected brands. Prior to Battery, he led strategic growth at Sid Lee, where he expanded the agency&#8217;s West Coast presence and launched a practice dedicated to entertainment clients like Netflix and new media partners like Tik Tok. Previously, as chief strategy officer at Omelet, he led the agency through sixfold growth over five years, working with Microsoft, Walmart, Sony, and Whole Foods Market. That followed a detour into the startup world as CMO of venture-backed Brilliant Bicycle Co. and a leadership role at social impact agency enso, working with mission-driven brands like Google, social movements like the Equal Rights Amendment and nonprofits like Public Counsel.
&#8220;Michelle Nam, Drea Schneider and Joe Sgro are three of the top creative forces in the industry, and we&#8217;re thrilled to add their points of view to our dynamite team,&#8221; said Philip Khosid, CCO of Battery Annex. &#8220;Adding Sean McNamara to the mix perfects the ultimate combination of insights-based creativity and enhances our critical thinking — which is necessary for content to be successful and make a difference.&#8221;
&#8220;The Battery Annex team is creating some of the most exciting and coolest work in the Havas North America network,&#8221; said Paul Marobella, Chairman and CEO, Havas Creative North America. &#8220;This is translating into great client wins, recruitment of more top talent and a very bright future. We couldn&#8217;t be happier to have Battery Annex in the Havas family.&#8221;
&nbsp;

Battery New Senior Hires

LA Clippers

This is LA Our Way

L.A. Clippers

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

See the full story <a href="https://www.globenewswire.com/news-release/2020/06/23/2052075/0/en/Epic-Games-Store-Partners-with-Battery-and-Havas-Media-for-Creative-and-Media-Duties-for-The-Vault-Free-Game-Campaign.html" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.globenewswire.com/news-release/2020/06/23/2052075/0/en/Epic-Games-Store-Partners-with-Battery-and-Havas-Media-for-Creative-and-Media-Duties-for-The-Vault-Free-Game-Campaign.html&amp;source=gmail&amp;ust=1593189075881000&amp;usg=AFQjCNFLvPIcuB93oGqJeRtNZCJARJgfRw">here!</a>
<h1 class="article-headline">Epic Games Store Partners with Battery and Havas Media for Creative and Media Duties for “The Vault” Free Game Campaign</h1>
<h2 class="subheadline">Bold campaign pushes Epic Game Store to over 61 Million Monthly Active Users on PC</h2>
NEW YORK, June 23, 2020 (GLOBE NEWSWIRE) &#8212; Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault”. The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition.
“The Vault” campaign, which ran from May 14th through June 18th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever. Media focused on digital and got placed across 21 markets, including the United States, Canada, Japan, Australia, Brazil, Mexico, Argentina, Chile, the United Kingdom, France, Germany, Spain, and Russia, to name a few.
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
As a result of “The Vault” campaign, the Epic Games Store set many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million.
Battery led creative out of Los Angeles and Havas led Media out of Chicago through Havas Group’s Village approach. Through this integrated approach, Havas Media and Battery will continue to drive more meaningful moments for Epic Games’ legions of fans.
“We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry,” said Lisa Evia, President, Havas Media overseeing Chicago and Canada. “By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.”
“Battery was thrilled to partner with the Epic Games Store during this time to deliver incredible free games and value to players worldwide. We’re honored to help the Epic Game Store with this global initiative,” said Mike Parseghian, Partner/Head of Brand Management.
About Epic Games 
Founded in 1991, Epic Games is the creator of Fortnite, Battle Breakers, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic&#8217;s Unreal Engine technology, the world’s most open and advanced real-time 3D platform, is freely available at unrealengine.com. The Epic Games Store launched in 2018 to give developers the best revenue share from sales of their games and offers a curated library of games plus gives players free games weekly that they can keep forever. Visit the Epic Games Store at epicgames.com. Epic Games Publishing puts developers first by offering best-in-class resources, technology and terms, with expansive creative freedom so that talented developers can make the best game possible.
About Battery 
Battery’s mission is to create brand impact with work that cannot be ignored. Founded in Los Angeles in 2013, the company was awarded “Small Agency of the Year” by Advertising Age three times over the last five years and has been recognized as one of the Top 50 Fastest Growing Private Companies in LA three years in a row. Battery creates global advertising campaigns for forward-thinking clients, including Epic Games, Netflix, Royal Bank of Canada and the L.A. Clippers. For more information, visit batteryagency.com.
About Havas Media 
At Havas Media Group we believe that more meaningful media can help build more meaningful brands. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. With offices in 144 countries worldwide, our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geo-local, and social media. For more information, visit havasmedia.com or follow Havas Media USA on Twitter (@HavasMediaUSA).
Contact: 
Havasmedia@digennaro-usa.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/bf98fe65-f5ff-41df-9792-380ad08c3590
https://www.globenewswire.com/NewsRoom/AttachmentNg/8faf842a-e4f7-49bf-b44e-16e953db5008
https://www.globenewswire.com/NewsRoom/AttachmentNg/24f8da3f-0b76-4ae8-8e4b-1dccbffe5502
A video accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/afb99ddb-3508-4d6e-883e-9b800c30ba96
&nbsp;

Ad Age Applauds Battery + Havas

AdAge’s writeup praises Battery’s gaming and streaming expertise in its commemoration of the Battery + Havas deal.  Check out the article <a href="https://adage.com/article/special-report-cannes-lions/havas-buys-majority-stake-la-indie-agency-battery/2179106">here</a>.

Activision Crash Team Racing Nitro-Fueled

The Bandicoot is Back

Crash Bandicoot - CTR

Batman Arkham Knight

Be The Batman

Lego Dimensions

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

<img loading="lazy" class="alignnone size-full wp-image-172" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash.jpg" alt="" width="812" height="675" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash.jpg 812w, https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash-300x249.jpg 300w, https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash-768x638.jpg 768w" sizes="(max-width: 812px) 100vw, 812px" />
Battery client Activision Blizzard enjoyed its most successful launch of the franchise, according to industry-tracking firm the NPD Group. Crash Team Racing: Nitro-Fueled was also the #2 best-selling game in the US for the month. Read the article <a href="https://venturebeat.com/2019/07/18/crash-team-racing-nitro-fueled-has-the-best-launch-in-franchise-history/">here</a>.

Crash Team Racing Best Launch

ESPN Features Battery In Clippers Article

&nbsp;
<img loading="lazy" class="alignnone size-full wp-image-153" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn.jpg" alt="" width="1125" height="2135" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn.jpg 1125w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-158x300.jpg 158w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-540x1024.jpg 540w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-768x1457.jpg 768w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-809x1536.jpg 809w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-1079x2048.jpg 1079w" sizes="(max-width: 1125px) 100vw, 1125px" />
Read full article <a href="http://www.espn.com/espn/feature/story/_/id/28261311/how-lakers-clippers-rule-staples-center-their-own-ways">here</a>.

Battery's Clippers Work Shortlisted at One Show

We’re proud to announce that our work for the Clippers has been shortlisted at The One Show.
The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.
<a href="https://www.oneshow.org/viewentries/?id=59350" target="_blank" rel="noopener noreferrer">Check it out here!</a>

Havas Network Makes Campaign US Agency of the Year Shortlist

Battery’s Havas Network has made the 2019 Campaign US Agency of the Year Shortlist. Fingers crossed for the January event — check out the shortlist <a href="https://www.campaignlive.com/article/revealed-campaign-us-agency-year-2019-shortlisters/1667672?DCMP=EMC-CONCampaignBreakingNews">here!</a>

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Netflix Flies Its Funny Flag

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

Angel City

Epic Games Store

Fear No Future

Born in Hollywood with indie grit.
Scaled globally with the backing of the Havas network.
Creating brand impact with ideas that cannot be ignored.

#STOPTHESPREAD

Battery Announces Four New Senior Hires Amid Agency Growth

This is LA Our Way

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

Ad Age Applauds Battery + Havas

The Bandicoot is Back

Be The Batman

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

ESPN Features Battery In Clippers Article

Battery's Clippers Work Shortlisted at One Show

Havas Network Makes Campaign US Agency of the Year Shortlist

Back to top

Netflix Flies Its Funny Flag

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

Angel City

Epic Games Store

Fear No Future

Born in Hollywood with indie grit. Scaled globally with the backing of the Havas network. Creating brand impact with ideas that cannot be ignored.

#STOPTHESPREAD

Battery Announces Four New Senior Hires Amid Agency Growth

This is LA Our Way

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

Ad Age Applauds Battery + Havas

The Bandicoot is Back

Be The Batman

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

ESPN Features Battery In Clippers Article

Battery's Clippers Work Shortlisted at One Show

Havas Network Makes Campaign US Agency of the Year Shortlist

Back to top

Born in Hollywood with indie grit.
Scaled globally with the backing of the Havas network.
Creating brand impact with ideas that cannot be ignored.