Born in Hollywood with indie grit. 
Scaled globally with the backing of Havas. 
Creating brand impact with ideas that cannot be ignored.

Shootonline covers Battery's work from "An Idea for LA"

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<a href="http://batteryagency.com/">Battery</a>, the Los Angeles-based creative advertising agency, has launched the second marketing campaign to come out of the Battery initiative An Idea for L.A., a pro bono program that provides a marketing makeover for L.A. businesses struggling to stay open during the COVID-19 pandemic. After their first-round for Seoul Sausage, a popular L.A. food brand, Battery selected an equally deserving business among the hundreds of submissions: Rhythms of the Village, an African cultural center in Altadena that has been enriching the local community with a focus on African culture and education for over a decade.
Treating the ROTV campaign with the same attention and care a traditional brand client would receive, Battery highlighted the vital importance of a small business promoting a rich cultural heritage through a series of films featuring Onochie Chakura, who established the Rhythms of the Village (ROTV) cultural center in 2013 out of a storefront in Altadena.
At ROTV, the Chakura family sells handmade African clothing, art, and knickknacks. More than just a store, ROTV offers classes in African drumming and language courses on the Nigerian Igbo and Yoruba dialects. On the last Saturday of every month, ROTV distributes locally grown fruit to the local community. The center also periodically presents Tribal Nights, events in which L.A. artists, creatives, and vendors share their talents and art with the community to build a larger following and gain more exposure.
The upbeat centerpiece film “Welcome to the Village” illustrates the need to support and foster these grassroots, community-based endeavors that go beyond simply selling a product or a service. As Onochie Chakura explains,“Rhythms of the Village is a cultural center where our doors are always open to the community. Remember, it takes a village. So all are welcomed to be the light.”
In addition to the films, the Battery campaign also includes radio spots all donated through iHeartRadio, 9 digital OOH billboards spread across L.A., and a Los Angeles Magazine print ad.  For Onochie’s son Emeka, the generously donated media served as the cherry on top of what he called an incredible experience. “The team from Battery lifted our spirits and brought a lot of light to our business. We felt like a family by the time it was complete. They contributed to a resurgence here at Rhythm, with their presence alone, and within our community. People are already talking to me about the radio commercials that they have heard playing!&#8221;
View the 90-second film “Welcome to the Village” below or on YouTube here: <a href="https://youtu.be/LOJIrMjQ5EU">https://youtu.be/LOJIrMjQ5EU</a>
Right now, countless Mom-and-Pop companies and local independent businesses that are crucial to the cultural fabric of L.A. are scrambling for survival. It is home to more minority and women-owned businesses than any other city in the country, and more than 90% of L.A. businesses employ fewer than 20 workers. The lucky few who were able to get small business emergency loans under the Paycheck Protection Program cannot spend it on marketing. That’s where An Idea For L.A. came in.
“At Battery, we’ve all staked our own careers and livelihoods on the power of creativity to solve big problems,” says Philip Khosid, Chief Creative Officer at Battery. “So we’re stepping up to pay it forward to the city that gave us the opportunity to build the business of our dreams, with the one thing we know works. Because we get it.”
Thanks to An Idea for L.A., ROTV is able to spread the word to the larger community that they are open and thriving. “Rhythms of the Village is a cornerstone for many in the Altadena and LA community,” says Battery Creative Director Drea Schneider. “It has served as a place where children have grown into adults and passed on their learning, acceptance, and understanding for African culture. During this pandemic, the center has had to dial down its operations and is struggling to stay open. Our campaign is designed to spread awareness of the center and help revive its business.”
<ul>
<li>30-second film “Welcome to the Village”: <a href="https://www.youtube.com/watch?v=-a5d7syaWls">https://www.youtube.com/watch?v=-a5d7syaWls</a></li>
<li>15-second film “Welcome to the Village”: <a href="https://www.youtube.com/watch?v=qJ69onp6KpI">https://www.youtube.com/watch?v=qJ69onp6KpI</a></li>
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More about the inaugural An Idea For L.A. campaign created for Seoul Sausage: 
The first campaign to come out of the Idea for L.A. initiative launched in November 2020. After coming off of their largest month of revenue, Seoul Sausage’s business plummeted in March 2020 due to the COVID-19 pandemic. In order to help the L.A. eatery recover and thrive, Battery envisioned a series of hilarious short films that will have you splitting your casing.
In the films, actor Donald Faison performs the voiceover of a turtleneck-clad talking Korean BBQ weiner. The saucy sausage has lost his pants but it&#8217;s our gain because what our hero lacks in appendages he more than makes up for in attitude.
The Seoul Sausage campaign films were created in partnership with Stoopid Buddy Stoodios, the studio behind the longest-running stop-motion show on television, and Emmy Award®-winning, Robot Chicken.
The series presents the eatery’s latest incarnation as a virtual outlet that sells their most popular menu items as food delivery kits via the reputable Goldbelly.com/seoul-sausage, which made the Seoul Sausage menu available for overnight shipping nationwide.
“This year, 2020, completely wiped us out,” said Yong Kim, Co-Owner of Seoul Sausage. “We gave ourselves one month to mope and feel sorry for ourselves. Since then, we have pivoted our business entirely, and rather than playing defense, we flipped the switch into offense mode. We’re hungrier than ever and at this point have nothing to lose. Watch out for us.”
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An Idea for LA

AgencySpy Features Battery's Latest Work With Jackbox Games

Los Angeles agency Battery debuted its first work for Chicago-based game developer Jackbox Games, promoting the company’s Jackbox Party Pack 7 (video above).
“We chose Battery to be our first advertising partner because of their deep expertise in gaming and streaming entertainment,” Jackbox Games CEO Mike Bilder said in a statement. “The work they are producing right out of the gate is heady, to say the least, and perfectly suited to targeting our core demographic and expanding our reach to new audiences.”
“The Jackbox Party Pack games are all about people coming together in person or over Zoom to laugh and have a good time,” Battery creative director Joe Sgro added. “The games themselves put everyday people into absurd situations, which makes for the best kind of memories…weird ones.”

Jackbox

Tastes Like Nature. You Just Forgot What Nature Tastes Like.

Borjomi

Dustin Johnson Sees Things Differently

RBC Golf

"You can get lost in social media, and the 'new age' of badass Black creatives are just a scroll away."  

Our own Ashanna recently spoke with Ad Age about change that is needed within agencies and what they must do to make a meaningful shift.

Our own Ashanna recently spoke with Ad Age about change that is needed within agencies and what they must do to make a meaningful shift. <a href="https://adage.com/article/agency-news/racism-much-more-slurs-its-deliberate-exclusion-uncomfortable-conversations/2277996">Click here to read more</a>.

You can get lost in social media, and the "new age" of badass Black creatives are just a scroll away.

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

See the full story <a href="https://www.globenewswire.com/news-release/2020/06/23/2052075/0/en/Epic-Games-Store-Partners-with-Battery-and-Havas-Media-for-Creative-and-Media-Duties-for-The-Vault-Free-Game-Campaign.html" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.globenewswire.com/news-release/2020/06/23/2052075/0/en/Epic-Games-Store-Partners-with-Battery-and-Havas-Media-for-Creative-and-Media-Duties-for-The-Vault-Free-Game-Campaign.html&amp;source=gmail&amp;ust=1593189075881000&amp;usg=AFQjCNFLvPIcuB93oGqJeRtNZCJARJgfRw">here!</a>
<h1 class="article-headline">Epic Games Store Partners with Battery and Havas Media for Creative and Media Duties for “The Vault” Free Game Campaign</h1>
<h2 class="subheadline">Bold campaign pushes Epic Game Store to over 61 Million Monthly Active Users on PC</h2>
NEW YORK, June 23, 2020 (GLOBE NEWSWIRE) &#8212; Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault”. The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition.
“The Vault” campaign, which ran from May 14th through June 18th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever. Media focused on digital and got placed across 21 markets, including the United States, Canada, Japan, Australia, Brazil, Mexico, Argentina, Chile, the United Kingdom, France, Germany, Spain, and Russia, to name a few.
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
As a result of “The Vault” campaign, the Epic Games Store set many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million.
Battery led creative out of Los Angeles and Havas led Media out of Chicago through Havas Group’s Village approach. Through this integrated approach, Havas Media and Battery will continue to drive more meaningful moments for Epic Games’ legions of fans.
“We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry,” said Lisa Evia, President, Havas Media overseeing Chicago and Canada. “By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.”
“Battery was thrilled to partner with the Epic Games Store during this time to deliver incredible free games and value to players worldwide. We’re honored to help the Epic Game Store with this global initiative,” said Mike Parseghian, Partner/Head of Brand Management.
About Epic Games 
Founded in 1991, Epic Games is the creator of Fortnite, Battle Breakers, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic&#8217;s Unreal Engine technology, the world’s most open and advanced real-time 3D platform, is freely available at unrealengine.com. The Epic Games Store launched in 2018 to give developers the best revenue share from sales of their games and offers a curated library of games plus gives players free games weekly that they can keep forever. Visit the Epic Games Store at epicgames.com. Epic Games Publishing puts developers first by offering best-in-class resources, technology and terms, with expansive creative freedom so that talented developers can make the best game possible.
About Battery 
Battery’s mission is to create brand impact with work that cannot be ignored. Founded in Los Angeles in 2013, the company was awarded “Small Agency of the Year” by Advertising Age three times over the last five years and has been recognized as one of the Top 50 Fastest Growing Private Companies in LA three years in a row. Battery creates global advertising campaigns for forward-thinking clients, including Epic Games, Netflix, Royal Bank of Canada and the L.A. Clippers. For more information, visit batteryagency.com.
About Havas Media 
At Havas Media Group we believe that more meaningful media can help build more meaningful brands. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. With offices in 144 countries worldwide, our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geo-local, and social media. For more information, visit havasmedia.com or follow Havas Media USA on Twitter (@HavasMediaUSA).
Contact: 
Havasmedia@digennaro-usa.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/bf98fe65-f5ff-41df-9792-380ad08c3590
https://www.globenewswire.com/NewsRoom/AttachmentNg/8faf842a-e4f7-49bf-b44e-16e953db5008
https://www.globenewswire.com/NewsRoom/AttachmentNg/24f8da3f-0b76-4ae8-8e4b-1dccbffe5502
A video accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/afb99ddb-3508-4d6e-883e-9b800c30ba96
&nbsp;

Crash is back, just in time

Activision’s Crash Bandicoot™ 4: It’s About Time

It’s been 20+ years since the Crash Bandicoot franchise came out with its original trilogy and fans were hungry for a completely new game.

LA Clippers

This is LA Our Way

A rally cry for underdogs everywhere, LA Our Way celebrates the sense of civic pride, and pure love of basketball that drives Clipper Nation. And it’s working. After a matter of months, we drove awareness up 63% in LA.

L.A. Clippers

Activision Crash Team Racing Nitro-Fueled

The Bandicoot is Back

Crash Bandicoot - CTR

Batman Arkham Knight

Be The Batman

Warner Bros came to us with a simple but challenging proposition – broaden the reach of the Arkham Knight game beyond the hardcore fans of Batman and sell it to the casual gamer.

Lego Dimensions

You’re Gonna Need a Bigger Imagination

What makes Lego great? Lego empowers builders of tomorrow making the next great generation of imaginers.

Crash Team Racing Boasts The Best Launch in Franchise History

Battery client Activision Blizzard enjoyed its most successful launch of the franchise, according to industry-tracking firm the NPD Group. Crash Team Racing: Nitro-Fueled was also the #2 best-selling game in the US for the month.

<img loading="lazy" class="alignnone size-full wp-image-172" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash.jpg" alt="" width="812" height="675" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash.jpg 812w, https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash-300x249.jpg 300w, https://admin.batteryagency.com/wp-content/uploads/2020/07/Crash-768x638.jpg 768w" sizes="(max-width: 812px) 100vw, 812px" />
Battery client Activision Blizzard enjoyed its most successful launch of the franchise, according to industry-tracking firm the NPD Group. Crash Team Racing: Nitro-Fueled was also the #2 best-selling game in the US for the month. Read the article <a href="https://venturebeat.com/2019/07/18/crash-team-racing-nitro-fueled-has-the-best-launch-in-franchise-history/">here</a>.

Crash Team Racing Best Launch

ESPN Features Battery In Clippers Article

We are delighted to see our name pop up in the ESPN article about LA’s basketball giants Clippers & Lakers.

&nbsp;
<img loading="lazy" class="alignnone size-full wp-image-153" src="https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn.jpg" alt="" width="1125" height="2135" srcset="https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn.jpg 1125w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-158x300.jpg 158w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-540x1024.jpg 540w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-768x1457.jpg 768w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-809x1536.jpg 809w, https://admin.batteryagency.com/wp-content/uploads/2020/07/clippers_espn-1079x2048.jpg 1079w" sizes="(max-width: 1125px) 100vw, 1125px" />
Read full article <a href="http://www.espn.com/espn/feature/story/_/id/28261311/how-lakers-clippers-rule-staples-center-their-own-ways">here</a>.

Battery's Clippers Work Shortlisted at One Show

We’re proud to announce that our work for the Clippers has been shortlisted at The One Show.
The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.
<a href="https://www.oneshow.org/viewentries/?id=59350" target="_blank" rel="noopener noreferrer">Check it out here!</a>

Havas Network Makes Campaign US Agency of the Year Shortlist

Battery’s Havas Network has made the 2019 Campaign US Agency of the Year Shortlist. Fingers crossed for the January event — check out the shortlist here!

Battery’s Havas Network has made the 2019 Campaign US Agency of the Year Shortlist. Fingers crossed for the January event — check out the shortlist <a href="https://www.campaignlive.com/article/revealed-campaign-us-agency-year-2019-shortlisters/1667672?DCMP=EMC-CONCampaignBreakingNews">here!</a>

An Ad Age Agency of the Year. Battery was born of an idea to produce faster, fearless creative, for disruptive brands. We’re a unique mix of big agency creative expats and former client-side brand marketers and entrepreneurs. Contact us for more info.

Battery Los Angeles - An Ad Age Agency of the Year | One of the Leading Advertising Agencies in Los Angeles, CA | Top Creative Agency Near Me | Game Marketing in LA | Sports Advertising in Hollywood | Ad  Agencies Specializing in Financial Services

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Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

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Borjomi

Fear No Future

Epic Games Store

Born in Hollywood with indie grit.
Scaled globally with the backing of Havas.
Creating brand impact with ideas that cannot be ignored.

Shootonline covers Battery's work from "An Idea for LA"

AgencySpy Features Battery's Latest Work With Jackbox Games

Borjomi

RBC Golf

"You can get lost in social media, and the 'new age' of badass Black creatives are just a scroll away."

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

The Bandicoot is Back

Be The Batman

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

ESPN Features Battery In Clippers Article

Battery's Clippers Work Shortlisted at One Show

Havas Network Makes Campaign US Agency of the Year Shortlist

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Netflix Flies Its Funny Flag

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

Angel City

Borjomi

Fear No Future

Epic Games Store

Born in Hollywood with indie grit. Scaled globally with the backing of Havas. Creating brand impact with ideas that cannot be ignored.

Shootonline covers Battery's work from "An Idea for LA"

AgencySpy Features Battery's Latest Work With Jackbox Games

Borjomi

RBC Golf

"You can get lost in social media, and the 'new age' of badass Black creatives are just a scroll away."

Battery's Campaign ‘THE VAULT’ for Epic Games Store Launches Platform Past 61 Million Users

Activision’s Crash Bandicoot™ 4: It’s About Time

This is LA Our Way

The Bandicoot is Back

Be The Batman

You’re Gonna Need a Bigger Imagination

Crash Team Racing Boasts The Best Launch in Franchise History

ESPN Features Battery In Clippers Article

Battery's Clippers Work Shortlisted at One Show

Havas Network Makes Campaign US Agency of the Year Shortlist

Back to top

Born in Hollywood with indie grit.
Scaled globally with the backing of Havas.
Creating brand impact with ideas that cannot be ignored.